Holiday 2025 campaign

Max Mara invites winter inside this Holiday season with a cinematic campaign; a snow dusted reverie adding sparkle to Max Mara ready-to-wear and accessories. Each scene unfolds like a whispered dream: minimalist, sensual, and ever-so-slightly mischievous. As the snow thickens the world is transformed by quiet magic.

Winter dream

FW25 MAX MARA HOLIDAY IMAGES LOW 72DPI SHOT 1 Max Mara
High-waisted wool trousers - WHITE - Max Mara High-waisted wool trousers - WHITE - Max Mara
Max Mara

High-waisted wool trousers

$925.00
Wool gabardine and satin vest - WHITE - Max Mara Wool gabardine and satin vest - WHITE - Max Mara
Max Mara

Wool gabardine and satin vest

$855.00
Monogram Papillon brooch with crystals - BRONZE - Max Mara Monogram Papillon brooch with crystals - BRONZE - Max Mara
MaxMara Accessori

Monogram Papillon brooch with crystals

$259.00
Gabardine wool blazer - WHITE - Max Mara Gabardine wool blazer - WHITE - Max Mara
Max Mara

Gabardine wool blazer

3 colours
$1,569.00

Pure magic

FW25 MAX MARA HOLIDAY IMAGES LOW 72DPI SHOT 3 Max Mara
Crystal-adorned Monogram brooch - OPTICAL WHITE - Max Mara Crystal-adorned Monogram brooch - OPTICAL WHITE - Max Mara
MaxMara Accessori

Crystal-adorned Monogram brooch

3 colours
$245.00
Wool and sequin double-breasted blazer - BLACK - Max Mara Wool and sequin double-breasted blazer - BLACK - Max Mara
Max Mara

Wool and sequin double-breasted blazer

$1,995.00
Striped silk chiffon blouse - BLACK - Max Mara Striped silk chiffon blouse - BLACK - Max Mara
Max Mara

Striped silk chiffon blouse

$1,139.00
Wool twill shorts - BLACK - Max Mara Wool twill shorts - BLACK - Max Mara
Max Mara

Wool twill shorts

$569.00
FW25 MAX MARA HOLIDAY IMAGES LOW 72DPI SHOT 2 Max Mara
Max Mara Whitney Bag 2 - Nano - BLACK - Max Mara Max Mara Whitney Bag 2 - Nano - BLACK - Max Mara
MaxMara Accessori

Max Mara Whitney Bag 2 - Nano

3 colours
$1,089.00
Cady bustier dress - RASPBERRY - Max Mara Cady bustier dress - RASPBERRY - Max Mara
Max Mara

Cady bustier dress

2 colours
$1,569.00
Cady bustier dress - BLACK - Max Mara Cady bustier dress - BLACK - Max Mara
Max Mara

Cady bustier dress

2 colours
$1,569.00
One-shoulder dress in satin - MUD - Max Mara One-shoulder dress in satin - MUD - Max Mara
Max Mara

One-shoulder dress in satin

$2,139.00
Stretch satin midi dress - SAND - Max Mara Stretch satin midi dress - SAND - Max Mara
Max Mara

Stretch satin midi dress

2 colours
$1,355.00
Long stretch satin dress - RASPBERRY - Max Mara Long stretch satin dress - RASPBERRY - Max Mara
Max Mara

Long stretch satin dress

2 colours
$1,569.00
Cady cocktail dress - RED - Max Mara Cady cocktail dress - RED - Max Mara
Max Mara

Cady cocktail dress

$999.00
Gabardine wool blazer - RED - Max Mara Gabardine wool blazer - RED - Max Mara
Max Mara

Gabardine wool blazer

3 colours
$1,569.00
Silk-satin top - RED - Max Mara Silk-satin top - RED - Max Mara
Max Mara

Silk-satin top

4 colours
$449.00
Crystal-adorned Monogram brooch - RED - Max Mara Crystal-adorned Monogram brooch - RED - Max Mara
MaxMara Accessori

Crystal-adorned Monogram brooch

3 colours
$245.00
Gabardine wool trousers - RED - Max Mara Gabardine wool trousers - RED - Max Mara
Max Mara

Gabardine wool trousers

2 colours
$855.00
Metal teddy bear brooch - WHITE - Max Mara Metal teddy bear brooch - WHITE - Max Mara
MaxMara Accessori

Metal teddy bear brooch

3 colours
$245.00
Metal teddy bear brooch - RED - Max Mara Metal teddy bear brooch - RED - Max Mara
MaxMara Accessori

Metal teddy bear brooch

3 colours
$245.00
Metal teddy bear brooch - GOLD - Max Mara Metal teddy bear brooch - GOLD - Max Mara
MaxMara Accessori

Metal teddy bear brooch

3 colours
$245.00
Crystal-adorned Monogram brooch - MUSTARD - Max Mara Crystal-adorned Monogram brooch - MUSTARD - Max Mara
MaxMara Accessori

Crystal-adorned Monogram brooch

3 colours
$245.00
Crystal-adorned Monogram brooch - OPTICAL WHITE - Max Mara Crystal-adorned Monogram brooch - OPTICAL WHITE - Max Mara
MaxMara Accessori

Crystal-adorned Monogram brooch

2 colours
$215.00
Crystal-adorned Monogram brooch - RED - Max Mara Crystal-adorned Monogram brooch - RED - Max Mara
MaxMara Accessori

Crystal-adorned Monogram brooch

2 colours
$215.00
Metal brooch with rhinestones - ANTIQUE ROSE - Max Mara Metal brooch with rhinestones - ANTIQUE ROSE - Max Mara
MaxMara Accessori

Metal brooch with rhinestones

4 colours
$239.00
Monogram brooch with rhinestones - IVORY - Max Mara Monogram brooch with rhinestones - IVORY - Max Mara
MaxMara Accessori

Monogram brooch with rhinestones

$389.00
Metal brooch with rhinestones - GOLD - Max Mara Metal brooch with rhinestones - GOLD - Max Mara
MaxMara Accessori

Metal brooch with rhinestones

4 colours
$239.00
Metal brooch with rhinestones - GOLD - Max Mara Metal brooch with rhinestones - GOLD - Max Mara
MaxMara Accessori

Metal brooch with rhinestones

4 colours
$239.00
Asymmetric metal ring - BRONZE - Max Mara Asymmetric metal ring - BRONZE - Max Mara
MaxMara Accessori

Asymmetric metal ring

$255.00
Asymmetric metal earrings - BRONZE - Max Mara Asymmetric metal earrings - BRONZE - Max Mara
MaxMara Accessori

Asymmetric metal earrings

$389.00
Camel logo stole - RED PURPLE - Max Mara Camel logo stole - RED PURPLE - Max Mara
MaxMara Accessori

Camel logo stole

3 colours
$615.00
Cashmere logo stole - BORDEAUX - Max Mara Cashmere logo stole - BORDEAUX - Max Mara
MaxMara Accessori

Cashmere logo stole

2 colours
$715.00
Monogram-embroidered cashmere stole - BORDEAUX - Max Mara Monogram-embroidered cashmere stole - BORDEAUX - Max Mara
MaxMara Accessori

Monogram-embroidered cashmere stole

2 colours
$409.00
Alpaca-blend scarf - BORDEAUX - Max Mara Alpaca-blend scarf - BORDEAUX - Max Mara
MaxMara Accessori

Alpaca-blend scarf

2 colours
$519.00
Cashmere gloves - RASPBERRY - Max Mara Cashmere gloves - RASPBERRY - Max Mara
MaxMara Accessori

Cashmere gloves

5 colours
$205.00
Long Nappa leather gloves - BORDEAUX - Max Mara Long Nappa leather gloves - BORDEAUX - Max Mara
MaxMara Accessori

Long Nappa leather gloves

4 colours
$299.00
Long Nappa leather gloves - BROWN BRONZE - Max Mara Long Nappa leather gloves - BROWN BRONZE - Max Mara
MaxMara Accessori

Long Nappa leather gloves

4 colours
$299.00
Long suede nappa gloves - BROWN - Max Mara Long suede nappa gloves - BROWN - Max Mara
Accessori Runway

Long suede nappa gloves

2 colours
$315.00
Bow brooch with rhinestones - SILVER - Max Mara Bow brooch with rhinestones - SILVER - Max Mara
MaxMara Accessori

Bow brooch with rhinestones

$399.00
Bow earrings with rhinestones - SILVER - Max Mara Bow earrings with rhinestones - SILVER - Max Mara
MaxMara Accessori

Bow earrings with rhinestones

$535.00
Monogram Papillon earrings with crystals - BRONZE - Max Mara Monogram Papillon earrings with crystals - BRONZE - Max Mara
MaxMara Accessori

Monogram Papillon earrings with crystals

$299.00
Monogram Papillon pendant necklace - BRONZE - Max Mara Monogram Papillon pendant necklace - BRONZE - Max Mara
MaxMara Accessori

Monogram Papillon pendant necklace

$259.00
Monogram-embroidered cashmere stole - BLACK - Max Mara Monogram-embroidered cashmere stole - BLACK - Max Mara
MaxMara Accessori

Monogram-embroidered cashmere stole

6 colours
$409.00
Camel logo stole - BLACK - Max Mara Camel logo stole - BLACK - Max Mara
MaxMara Accessori

Camel logo stole

3 colours
$615.00
Metallic M brooch - BRONZE - Max Mara Metallic M brooch - BRONZE - Max Mara
MaxMara Accessori

Metallic M brooch

$259.00
Pleated cashmere stole - BLACK - Max Mara Pleated cashmere stole - BLACK - Max Mara
MaxMara Accessori

Pleated cashmere stole

3 colours
$755.00
Shield sunglasses - BLACK - Max Mara Shield sunglasses - BLACK - Max Mara
Occhiali

Shield sunglasses

2 colours
$220.00
Shield sunglasses - BROWN - Max Mara Shield sunglasses - BROWN - Max Mara
Occhiali

Shield sunglasses

2 colours
$220.00
Cat-eye sunglasses - BLACK - Max Mara Cat-eye sunglasses - BLACK - Max Mara
Occhiali

Cat-eye sunglasses

2 colours
$310.00
Oversized square sunglasses - DARK GREY - Max Mara Oversized square sunglasses - DARK GREY - Max Mara
Occhiali

Oversized square sunglasses

3 colours
$305.00
Necklace with M pendant - BRONZE - Max Mara Necklace with M pendant - BRONZE - Max Mara
MaxMara Accessori

Necklace with M pendant

$259.00
Monogram earrings with rhinestones - BRONZE - Max Mara Monogram earrings with rhinestones - BRONZE - Max Mara
MaxMara Accessori

Monogram earrings with rhinestones

$299.00
Rhinestone M-shaped brooch - BRONZE - Max Mara Rhinestone M-shaped brooch - BRONZE - Max Mara
MaxMara Accessori

Rhinestone M-shaped brooch

$399.00
Monogram metal brooch - GOLD - Max Mara Monogram metal brooch - GOLD - Max Mara
MaxMara Accessori

Monogram metal brooch

$385.00
Mittens in alpaca and wool Teddy fabric - RED PURPLE - Max Mara Mittens in alpaca and wool Teddy fabric - RED PURPLE - Max Mara
MaxMara Accessori

Mittens in alpaca and wool Teddy fabric

5 colours
$219.00
Mittens in alpaca and wool Teddy fabric - BLACK - Max Mara Mittens in alpaca and wool Teddy fabric - BLACK - Max Mara
MaxMara Accessori

Mittens in alpaca and wool Teddy fabric

5 colours
$219.00
Jacquard silk and cotton stole - BLACK - Max Mara Jacquard silk and cotton stole - BLACK - Max Mara
MaxMara Accessori

Jacquard silk and cotton stole

2 colours
$369.00
Nappa leather gloves - BLACK - Max Mara Nappa leather gloves - BLACK - Max Mara
MaxMara Accessori

Nappa leather gloves

2 colours
$235.00
Necklace with rhinestone pendant - BLACK - Max Mara Necklace with rhinestone pendant - BLACK - Max Mara
MaxMara Accessori

Necklace with rhinestone pendant

2 colours
$535.00
Necklace with rhinestone pendant - SILVER - Max Mara Necklace with rhinestone pendant - SILVER - Max Mara
MaxMara Accessori

Necklace with rhinestone pendant

2 colours
$535.00
Rhinestone ring set - BLACK - Max Mara Rhinestone ring set - BLACK - Max Mara
MaxMara Accessori

Rhinestone ring set

2 colours
$629.00
Hoop earrings with rhinestones - BLACK - Max Mara Hoop earrings with rhinestones - BLACK - Max Mara
MaxMara Accessori

Hoop earrings with rhinestones

2 colours
$549.00